Evaluation of Innovation, T Mobile, Nike Considered and Swatch Assignment

Evaluation of Innovation, T Mobile, Nike Considered and Swatch - Assignment Example There are three basic techniques in which enterprises can compete they include production, development, and distribution. This is where T mobile, Nike and Swatch enterprises have developed their competitive advantage. This paper will compare and contrast the process of creativity and innovation involved, in the development of a product, a service and a process in T mobile, Nike considered and the Swatch The Swatch redesign came about because of low priced quartz watches from Hong Kong and Japan, as well as the adoption of the quartz technology, which was invented by the Swedish. There were strategic, managerial and structural problems, which led to the amalgamation of Omega and Asuag (Swedish biggest watch enterprises) into Swiss Corporation for Microelectronics and Watchmaking. At the time of the merger, the watch market had been divided into 3 market segments: lower segment, intermediate and the highest market. It is at the instance that Swatch emerged to control cost and quality in the segments. Swatch introduced trend tied to a firm’s philosophy, which welcomes the change. Swatch configured itself to rapidly develop, launch, manufacture and deliver its new merchandises to the market via cross-functional and synchronized engineering processes and structures. Use of cross-functional crews by aided in the reduction of costs and maximization of results for Swatch. Swatch is d esigned not as a commodity but an emotional product. It became an accessory something that was not common with other brands. As an accessory Swatch was very recognizable. Additionally, to make it even more appealing, the Swatch was designed with different colors that matched with an individual’s outfit. The colors made Swatch more vibrant with crazy designs, which matched mood as well as the sense of style (Design Council 2009). Nike redesigning strategy was  influenced by the criticism it received in the 1990’s because of its poor labor and its environmental policies.