News Story Assignment Example | Topics and Well Written Essays - 1250 words

News Story - Assignment Example Marisol Franken, an administration coordinator for community services targeting Australians over the age of 55 corroborated McKay’s statements. Speaking to the media at the same event, Mr Franken most people turned up for physical fitness in the evenings and over the weekend. He, however, urged people to take physical fitness seriously, especially the Australian elderly. â€Å"We need to have a nation that is physically fit,† he averred. The report also showed that most Australians were not physically active. 34.1% of the people interviewed did not participate in any sporting activity or physical fitness program while 6.3% only participated â€Å"occasionally†. Only 29% of the research sample engaged in sports more than twice a week. Noting that physical fitness was key to the general health of an individual, McKay termed the findings as â€Å"grim reality†. He, however, stated that the research identified various constraints that hindered people from participating in sports of physical fitness programs. Some participants cited age as a major constraint where they stated that they were too old to take part in sports. Others were afraid of the occasional injuries that people sustained in sports whereas others were simply not interested. There are some who cited heavy responsibility at home or at the work-place while others put the blame on financial challenges. In light of these findings, it is important that relevant authorities take up the challenge and work towards a better, healthier and physically fit Australia. There is need to put appropriate measures into place to encourage Australians to participate in sports and physical fitness programs. Moreover, every Australian has a responsibility of his or her health. It is a high time Australians came out of their cocoons and took sports and physical fitness seriously. The level of physical fitness in Australia is very low. A large number of Australians do not participate in sports

Evaluation of Innovation, T Mobile, Nike Considered and Swatch Assignment

Evaluation of Innovation, T Mobile, Nike Considered and Swatch - Assignment Example There are three basic techniques in which enterprises can compete they include production, development, and distribution. This is where T mobile, Nike and Swatch enterprises have developed their competitive advantage. This paper will compare and contrast the process of creativity and innovation involved, in the development of a product, a service and a process in T mobile, Nike considered and the Swatch The Swatch redesign came about because of low priced quartz watches from Hong Kong and Japan, as well as the adoption of the quartz technology, which was invented by the Swedish. There were strategic, managerial and structural problems, which led to the amalgamation of Omega and Asuag (Swedish biggest watch enterprises) into Swiss Corporation for Microelectronics and Watchmaking. At the time of the merger, the watch market had been divided into 3 market segments: lower segment, intermediate and the highest market. It is at the instance that Swatch emerged to control cost and quality in the segments. Swatch introduced trend tied to a firm’s philosophy, which welcomes the change. Swatch configured itself to rapidly develop, launch, manufacture and deliver its new merchandises to the market via cross-functional and synchronized engineering processes and structures. Use of cross-functional crews by aided in the reduction of costs and maximization of results for Swatch. Swatch is d esigned not as a commodity but an emotional product. It became an accessory something that was not common with other brands. As an accessory Swatch was very recognizable. Additionally, to make it even more appealing, the Swatch was designed with different colors that matched with an individual’s outfit. The colors made Swatch more vibrant with crazy designs, which matched mood as well as the sense of style (Design Council 2009). Nike redesigning strategy was  influenced by the criticism it received in the 1990’s because of its poor labor and its environmental policies.